COVID Changed Our Business
The days of going out and visiting/meeting with decision makers has stopped for now. Your marketing person needs to be a wizard at using the phone, social media, and video technology to meet with prospective clients. We have found that most owners or senior management are the best sales people for the pharmacy. You know what your pharmacy can and can't do, which creates more trust with the client. You can customize solutions specific to what the facility desires. You can use our Account management services to create a service differentiator and give your pharmacy a competitive advantage by building a long term, trusting relationship.
Our internal team members speak with 70+ facilities each day around the country, plus we utilize social media and email campaigns to learn more about the health care facilities across the country. We ask them about their current pharmacy provider. What challenges are they experiencing? What do they want to improve or change? When they tell us these problems, we ask them if they have ever met with your pharmacy. Our team will set up a call or webinar with you and the facility, so YOU can SELL them your services. The facilities don't want to have the issues build up again when they change pharmacy providers, so they want to go to a provider that will utilize the VRX Account Management services.
Our internal team members speak with 70+ facilities each day around the country, plus we utilize social media and email campaigns to learn more about the health care facilities across the country. We ask them about their current pharmacy provider. What challenges are they experiencing? What do they want to improve or change? When they tell us these problems, we ask them if they have ever met with your pharmacy. Our team will set up a call or webinar with you and the facility, so YOU can SELL them your services. The facilities don't want to have the issues build up again when they change pharmacy providers, so they want to go to a provider that will utilize the VRX Account Management services.
Standard Pharmacy Pitch
Facilities are tired of pharmacy reps coming into their building because they all say the same thing:
- We will save you money
- Improve communication with the staff
- Utilize technology to make you and your staff more efficient
- Provide In-Services and Family Nights
- Reduce Wastes
- Deliver 24/7 (Yet many don't use the backup pharmacy)
- Provide STATS in 4 hours or less (as long as the nurses follow P&P)
VRX Account Management Pitch
We let facilities know that our pharmacy members ask us to hold them accountable for the commitments that they made to them in the sales process. They ask us to be the second line of defense to troubleshoot issues and to write up action plans when needed. If they are evaluating technology or different packaging, then they ask us if our member would be open to this potential change. Our focus is communication and ensuring the our pharmacy members are the right provider for them based upon their service offering.
Their current pharmacy provider does not offer this level of service to them, which creates communication and trust issues. They only remind them that the facility is under contract for a certain period of time or they belittle their questions and tell them that they should not do a certain packaging or technology that they don't offer.
Their current pharmacy provider does not offer this level of service to them, which creates communication and trust issues. They only remind them that the facility is under contract for a certain period of time or they belittle their questions and tell them that they should not do a certain packaging or technology that they don't offer.
Summary
Our belief is that the pharmacy owner should be the "Sales" person. We know that you will work with the facility to customize solutions that fit their service needs and if you can't that you will walk away. The reality is that you know that you don't have time to make the calls and contact the different decision makers each week. Our system ensures that the contacts are being made and we will work to introduce you when the facility is evaluating change. Isn't it time to promote your pharmacy a different way...by selling Service first?
For more information, please call (813) 377-3165.