Traditional Model
Pharmacy providers generally hire a rep and cross their fingers that they close accounts and don't overpromise services that put the pharmacy in a bind later. The reality is that the LTC pharmacy industry is difficult to learn and without constant training and development, you have a remote chance of your rep being successful. Additionally, 50% or more of the accounts within your service area are part of a corporate account, which makes hiring a rep even more difficult.
Standard Pharmacy Pitch
Facilities are tired of pharmacy reps coming into their building because they all say the same thing:
- We will save you money
- Improve communication with the staff
- Utilize technology to make you and your staff more efficient
- Provide In-Services and Family Nights
- Reduce Wastes
- Deliver 24/7 (Yet many don't use the backup pharmacy)
- Provide STATS in 4 hours or less (as long as the nurses follow P&P)
VRX Account Management = True Service Differentiator
VRX Account Managers contact 200+ facilities every week via:
When we call facilities, we inform them that we represent a national network of independent pharmacy providers that have been vetted. Our members bend over backwards to make customers happy, have aggressive pricing, do prior authorizations, follow formulary management practices, work with the doctors to avoid high cost medications, provide 4-hour STATS, utilize eMAR and are able to interface with their EHR system, and provide multiple dispensing options that are many times automated by robots (eliminate errors).
We inform the prospects that our service is at no charge to them, if they select a VRX pharmacy member. Our staff will work as a second line of defense (the pharmacy is always going to address the issues first) on any service related or pricing issues that you have with the pharmacy. Our reps can be on a video call and in your building in 5 minutes or less! VRX is putting "Service" back into your pharmacy services agreement.
Our goal is to be an extension of the nursing and pharmacy team to ensure that everyone is happy and that issues get resolved quickly. If issues continue to occur and our pharmacy members don't deliver what they promised in the sales process, then we will work with the facility to replace the pharmacy.
VRX has pharmacy members that reach across most of the country, which allows us to standardize the packaging, pricing structures, expectations, and communication for regional and national chains.
- Phone calls
- Facility visits (pre-COVID)
- Social media
- Virtual trade shows
- Video Meetings & Conference calls
- Mailers
When we call facilities, we inform them that we represent a national network of independent pharmacy providers that have been vetted. Our members bend over backwards to make customers happy, have aggressive pricing, do prior authorizations, follow formulary management practices, work with the doctors to avoid high cost medications, provide 4-hour STATS, utilize eMAR and are able to interface with their EHR system, and provide multiple dispensing options that are many times automated by robots (eliminate errors).
We inform the prospects that our service is at no charge to them, if they select a VRX pharmacy member. Our staff will work as a second line of defense (the pharmacy is always going to address the issues first) on any service related or pricing issues that you have with the pharmacy. Our reps can be on a video call and in your building in 5 minutes or less! VRX is putting "Service" back into your pharmacy services agreement.
Our goal is to be an extension of the nursing and pharmacy team to ensure that everyone is happy and that issues get resolved quickly. If issues continue to occur and our pharmacy members don't deliver what they promised in the sales process, then we will work with the facility to replace the pharmacy.
VRX has pharmacy members that reach across most of the country, which allows us to standardize the packaging, pricing structures, expectations, and communication for regional and national chains.
Summary
Our belief is that the pharmacy owner should be the "Sales" person. We know that you will work with the facility to customize solutions that fit their service needs and if you can't that you will walk away. The reality is that you know that you don't have time to make the calls and contact the different decision makers each week. Our system ensures that the work is being done and only gets you involved with facilities that are truly considering making a change. Isn't it time to promote your pharmacy a different way?
For more information, please call (813) 377-3165.